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Carefree is a brand of pantyliners (although originally the brand name belonged to tampons) from Johnson & Johnson. In the US Carefree brand was formerly marketed by McNeil-PPC and currently being marketed by Energizer Holdings (along with other US feminine hygiene brands from Johnson & Johnson). == History == "Carefree" panty liner was introduced in 1976 (trademark registered on May 27, 1976〔 〕) and by the end of 70s captured more than half of the market.〔 It was promoted as a perfect solution for a "fresh-dressed woman" (tagline "For the fresh-dressed woman" has been developed by SSC&B advertising agency) for every day use. In 1997 "Carefree" held 10% market share in the USA sanitary protection market.〔 (accessed at The Free Library)〕 In 2001 black pantyliner "Carefree Black" was launched.〔 〕 In 2008 "Carefree" introduced its "Ultra Protection" line〔 (accessed at The Free Library)〕 which has been discontinued sometime in 2012. In 2012 the brand aired controversial TV advertising for Carefree Acti-Fresh pantyliners in New Zealand and Australia, mentioning the word "vagina". As soon as the ad appeared Advertising Standards Bureau received nine complaints. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Carefree (feminine hygiene)」の詳細全文を読む スポンサード リンク
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